Unlike Twitter, you can edit posts on Instagram to add or change hashtags.

People will argue about exactly how many hashtags to include but keep in mind that the maximum is 30. Recently, Instagram even added the ability to have clickable hashtags right on an accounts profile. Most feature pages will include their rules and instructions to be featured right in their bio. Like other feature pages, to be included when the results when the page admin is looking for new photos to share, you only have to include #fstoppers as one of your hashtags. Our Fstoppers Instagram has almost 400,000 followers and exists as primarily a showcase of exceptional work from our readers and writers. There are a ton of accounts dedicated to the promotion of photographers. This small push of direction from the top helped a number of users stand out from the crowd and almost created a gold rush scenario where certain hashtags used at the right times could lead to a number of new likes and followers. When their version of clickable hashtags launched in January 2011, the company suggested users go beyond generic hashtags like #photo or #good and make them more specific and targeted to reach other like-minded users. While the idea of hashtags was widely understood, no network embraced the culture and potential of them like Instagram. Pretty much every social network followed suit and users have been keeping their posts effectively sorted ever since.

Their usefulness and approachability could not be denied. They were born on Twitter in 2007 after a simple tweet suggested using a pound sign in front of a subject.Īfter needing to manually search the tags for a while, Twitter implemented a clickable search in 2009 and the rest, as they say, is history.

Hashtags are a user invented and community adopted keyword search excelling in simplicity, speed, and accessibility.

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